NewsAppCard and IGA Join Forces to Elevate Independent Grocery Shopper Experience

March 4, 2024

NEW YORK, NY – AppCard, a leading personalized marketing and shopper analytics solution for independent grocers, proudly announces its strategic partnership with The Independent Grocers Alliance (IGA), the world’s largest network of independent grocery retailers. This collaboration marks a significant milestone in both companies’ commitment to enhancing the customer shopping experience and driving greater loyalty in the independent grocery sector.

Under this new partnership, AppCard becomes a proud member of the esteemed Red Oval Family, a network of innovative companies aligned with IGA’s mission to empower independent grocers and enhance the shopping journey for consumers. The Red Oval Partnership Program represents a select group of companies recognized for their dedication to fostering growth, innovation, and customer satisfaction in the grocery industry.

AppCard’s cutting-edge personalized marketing, shopper analytics, and digital coupon platform will integrate seamlessly with IGA’s network of independent grocers, providing a powerful new tool to drive customer engagement, increase retention, and boost sales. The partnership promises a range of benefits for both retailers and shoppers, including personalized promotions, targeted marketing campaigns, and a streamlined loyalty program designed to reward and retain valued customers.

“We are thrilled to join forces with IGA and become a Red Oval Family Partner,” said Yair Goldfinger, CEO of AppCard. “This collaboration underscores our shared commitment to supporting independent grocers and transforming the way consumers experience shopping. By leveraging AppCard’s advanced loyalty solutions within the IGA network, we aim to empower retailers with the tools they need to thrive in a competitive market while enhancing customer satisfaction.”

IGA, known for its dedication to fostering collaboration and innovation within the independent grocery sector, welcomes AppCard into the Red Oval Family enthusiastically.

“We are excited to welcome AppCard as a Red Oval Family Partner,” IGA VP Brand Development Michael La Kier expressed. “This collaboration aligns perfectly with our mission to provide independent grocers with the resources and technology necessary to thrive in today’s dynamic retail environment. Together with AppCard, we look forward to offering our member stores enhanced loyalty solutions that deliver an elevated shopping experience for their customers. Adding AppCard to our lineup of world-class Red Oval Partners allows our retailer members to have another advanced loyalty platform option.”


About AppCard:

AppCard is the leading data-driven, marketing personalization, shopper analytics, loyalty, and digital coupons provider to independent grocers. Using machine learning and AI, AppCard’s premise is the ability to make data actionable and deliver the right offer to the right shopper at the right time. AppCard processes more than one billion transactions annually and reaches over tens of millions of US households.

About IGA:

IGA is a global alliance of independent grocers, committed to providing its member stores with the resources and support needed to thrive in the competitive grocery industry. With a focus on collaboration, innovation, and community, IGA empowers independent grocers to deliver an exceptional shopping experience to their customers. The Red Oval Family Partnership Program represents a network of strategic industry service providers dedicated to advancing the goals and success of IGA member stores.