AppCard accelerates brand growth by connecting CPGs with independent grocery shoppers.
We deliver a full funnel, omnichannel CPG campaign experience to our end user, meeting customers anywhere along their shopping journey.
AppCard reaches 25 million independent supermarket shoppers (1 in 8 households) across 1,500+ stores, making us the 6th largest grocery network. AppCard gives CPGs the ability to launch a single omnichannel campaign across a broad spectrum of independent grocers with one simple setup.
CPGs have to measure and optimize the effectiveness of their marketing investments. AppCard’s closed loop platform uses POS data to accurately determine return on every dollar through control groups and/or benchmarks. Using loyalty card data, campaigns can be targeted based on UPC-level shopper behavior to ensure investments are generating incremental sales. AppCard uses basket analyses to determine the proportion of shoppers that are new to the brand for each promotion.