New York City
March 3, 2023
AppCard, the leading data-driven personalization engine and digital coupons platform provider for independent grocers, announces a new partnership with Ideal™ byDesignHouse. The new AppCard integration allows shoppers to clip coupons while browsing the grocer’s digital circular powered by Ideal without opening a separate app or webpage. In addition, shoppers can enroll in the grocer’s AppCard-powered rewards and loyalty program directly from Ideal’s marketing platform.
“Our new partnership helps independent grocers stay ahead of the competition with Ideal’s dynamic, digital circular and our intelligent customer loyalty program,” said Yair Goldfinger, AppCard’s Co-Founder and CEO. “Already, more than 100 retailers are curating a more intuitive shopper experience by giving shoppers the ability to see coupons and clip them all in the same place. The AppCard-powered coupons are built on a proprietary AI and machine learning algorithm. We integrate shoppers’ purchase history, loyalty data and unique buying cycles to deliver the right message, to the right customer, at the right titime.”
With Ideal’s revolutionary digital circular and omni-channel distribution system, grocers reach target audiences within the retailers’ geographic range. The marketing platform spotlights videos, recipes, shopping lists, translations, sharing capabilities, behind-the-scenes storytelling and more. The hyperlocal, dynamic media allow shoppers to better connect and take advantage of promotions, enhancing customer experience.
“Through our technology integration with AppCard, grocers serve up ‘just for me,’ highly personalized deals and coupons within the Ideal digital circular,” said Adam Zimmerman, Co-Founder of Ideal by Design House. “These customized recommendations allow retailers to communicate with shoppers on a 1:1 basis, increasing customer satisfaction and earning true loyalty. Grocers benefit from preventing churn, bringing back customers and creating time-restricted offers that speed up slow days and hours.” “This new solution from AppCard and Ideal puts our independent retailers at a level playing field with big-box stores,” said Nick Carlino, EVP of Sales & Merchandising, MDI. “We’re offering relevant coupons and incentives that encourage a specific behavior and make our customers feel valued. Best of all, the advanced analytics allow us to measure store traffic driven from the circular and computes cost per visit to accurately demonstrate the return on investment on each store’s marketing programs.”
To learn more about the new agreement with AppCard and Ideal by Design House, email Grocery@AppCard.com or Contact@DesignHouse.Design.
AppCard is a Member of the Intel IoT Solutions Alliance. A global ecosystem of more than 800 industry leaders, the Alliance offers its Members unique access to Intel technology, expertise, and go-to-market support, accelerating the deployment of best-in-class solutions. Powered by Intel CPU, AppCard J-brain ensures data is captured at the EDGE and transferred to the cloud where we run our machine learning and AI to guarantee that offers, rewards and campaigns are all personalized to shoppers and employees.