NewsAppCard Joins ECRS’ CATAPULT POS Ecosystem with Integration Agreement

March 1, 2023

AppCard Joins ECRS’ CATAPULT POS Ecosystem with Integration Agreement


February 27, 2023
Las Vegas, NV


AppCard, the leading personalized marketing, shopper analytics and digital coupons platform provider for independent grocers, and ECRS, the #1 POS provider for Grocery and a Certified Evergreen TM company, announce they have reached an agreement to complete an integration between the platforms. The new AppCard and ECRS integration will allow grocers to superpower the unified transaction experience with advanced personalized marketing and digital coupons offerings from AppCard. The coming integration is expected to be available to select first mutual grocers towards the end of 2023.

The enhanced integration offers improved efficiency to shoppers and grocers alike. It extends a unique shopper experience whereby shoppers can earn and redeem rewards from the basic points to the most complex promotions of weighted averaged discounts and continuity, clip and redeem AppCard-powered coupons at the point of sale, saving shoppers time and allowing for an easy and seamless checkout experience. In addition to being compatible with the ECRS point of sale solution, AppCard’s platform offers grocers of all sizes the ability to grow their business and communicate with their shoppers beyond the four walls of their store. The integration will enable retailers to seamlessly connect AppCard’s marketing and loyalty solution with ECRS’ CATAPULT POS system, providing a more streamlined and personalized experience for customers.

“Retailers today are under increasing pressure to provide a personalized and seamless experience to their customers,” said Yair Goldfinger, CEO of AppCard. “By integrating with ECRS’ CATAPULT POS system, we can help retailers deliver on their promise by providing a more personalized shopping experience, which in turn drives customer loyalty and increases revenue.”

“CATAPULT provides the unification of transactional logic across all consumer touch points,” commented Pete Catoe, CEO of ECRS. “We welcome strong technology partners, like AppCard, that complement the CATAPULT ecosystem and provide a competitive advantage to our nationwide community of local and regional grocers.” Both parties are confident the mutual offering will benefit both retailers and shoppers. Retailers interested in learning more about the integration can visit AppCard’s website or ECRS’ website. In addition, retailers are welcome and encouraged to visit ECRS at Booth 1137 and AppCard at Booth 1538 at The NGA Show 2023.

About AppCard
AppCard is the leading data-driven, marketing personalization, shopper analytics, loyalty, and digital coupons provider to independent groceries. It’s a robust and easy-to-manage customer retention platform that delivers actionable marketing campaigns tailored to the retailer’s company and customers. Using an advanced AI called “Pinky” that has been developed specifically for brick & mortar retailers and grocery stores, AppCard uses artificial intelligence to gain useful insights into customers every time they shop. Smart data capture and machine learning empower retailers to deliver the right message to the right customer at the right time. The AppCard platform is used in more than 1,500 independent grocer locations and more than 25 million households. For more information, visit

About ECRS
ECRS is a US-based, Certified Evergreen TM transaction and retail solutions provider, with a successful track record that stretches over 30 years. ECRS’ revolutionary CATAPULT® system is the market’s only truly unified transaction platform, running in thousands of locations across North America. With CATAPULT, the point of sale, self-checkout, deli scales, fuel pump, pharmacy, mobile, inventory, customer loyalty, back office, e-commerce, and enterprise management all share one single transactional logic. Unified Transaction Logic TM empowers retailers to prosper byproviding actionable business intelligence across their enterprise. Unifying hardware, software, and services, ECRS offers friction-free, cost-saving solutions that increase customer engagement while transforming the consumer experience.

AppCard is a Member of the Intel IoT Solutions Alliance. A global ecosystem of more than 800 industry leaders, the Alliance offers its Members unique access to Intel technology, expertise, and go-to-market support, accelerating the deployment of best-in-class solutions. Powered by Intel CPU, AppCard J-brain ensures data is captured at the EDGE and transferred to the cloud where we run our machine learning and AI to guarantee that offers, rewards and campaigns are all personalized to shoppers and employees.