AppCard, a personalized marketing and shopper analytics platform for independent grocers, has joined as a supplier member of Retailer Owned Food Distributors & Associates (ROFDA), the largest cooperative of independent food wholesalers in the US.
AppCard’s membership within ROFDA demonstrates their growing commitment to the grocery industry in general, and the independent grocers in particular. ROFDA members represent 20% of the supermarket industry and over 50,000 suppliers. AppCard is committed to empowering independent grocers to increase profitability by engaging shoppers with personalized offers via digital circulars, text messages, email, and push notifications.
“We are delighted with AppCard’s engagement with ROFDA and our Members. AppCard’s focus and commitment to align interests in support of our mission and purpose comes with the opportunity to provide greater value to the Independent Grocers we serve,” said Francis Cameron, President and CEO at ROFDA.
AppCard’s focus and commitment to align interests in support of our mission and purpose comes with the opportunity to provide greater value to the Independent Grocers we serve.
“We’re excited to announce that we’ve joined ROFDA as a supplier member. Both ROFDA and AppCard are focused on delivering value throughout the grocery industry, from wholesalers to suppliers, by bringing retailers ever closer to their shoppers. At AppCard, we firmly believe that when retailers build relationships using actionable data, analytics and AI, the result is continuous growth for operators and improved experience for shoppers,” says Eran Harel, Vice President of Business Development at AppCard.
With an AppCard rewards program, independent grocers are able to connect item-level transaction data with shopper identities in real time. The AppCard marketing automation suite contains email and SMS/text messaging capabilities to target the right shopper, with the right message or offer, at the right time. With AppCard’s personalized marketing campaigns, grocers can increase average ticket and improve redemption and retention rates.
Grocers looking to increase the ROI of their marketing efforts can contact AppCard directly at grocery@appcard.com.
ROFDA (Retailer Owned Food Distributors and Associates Incorporated) is a cooperative established in 1962 to promote and support the retailer-owned distribution segment of the food industry. ROFDA’s thirteen members represent thousands of Independent Grocery Retailers across America. www.rofda.com
AppCard, a personalized marketing and shopper analytics platform for independent grocers, uses smart data capture and machine learning to analyze, target, and engage with customers. The technology empowers thousands of grocers to deliver the right message, to the right shopper, at the right time via text, email, and push notifications. AppCard processes nearly 500 million transactions, and reaches over 17 million US households. AppCard is funded by Jerry Yang of Yahoo, Peter Thiel’s Founders Fund, Eric Schmidt’s Innovation Endeavors, Alexander Rittweger of PAYBACK, and PLDT Capital. For more information, visit appcard.com/biz
