NewsLake Mills Market Rings in the New Year With AppCard!

January 8, 2019

New York NY and Lake Mills, WI – Lake Mills Market officially launched it’s AppCard rewards and digital coupons program on January 2nd. The teams from both organizations worked closely together to deliver a seamless transition for their customers from their former Fetch program.

Lake Mills is the first retailer in WI to launch AppCard’s new digital coupons product alongside their personalized loyalty and engagement program. The solution will be seamlessly integrated into their Freshop e-commerce solution as well to ensure that customers enjoy the value of the rewards and coupons regardless of how they choose to shop with Lake Mills Market.

“Customers are embracing it. I think it is going to be a home run for all involved!” exclaims Mitch Eveland, owner of Lake Mills Market.

“Mitch is an exceptional operator. We are excited to deliver this solution to his customers to personalize their digital experience in store and beyond,” says Merrick Rosner, VP Enterprise Accounts at AppCard.

Lake Mills joins fellow Wisconsin Grocers Association members Sendiks, Gooseberries, Miller & Sons, Albrecht’s Sentry Delafield Market, and others who have yet to launch on the AppCard platform.

A special thanks to our friends at Certco for helping to facilitate this relationship. Please visit Lake Mills Market to try the program out for yourself!

About Lake Mills Market

Lake Mills Market is independently owned and prides themselves on doing everything they can to meet and exceed shoppers’ expectations. Lake Mills Market supports other locally owned businesses and promotes products that are produced nearby. Along with providing goods and services that their customers need and want, Lake Mills Market also supports local non profit initiatives. Lake Mills Market Round-Up Program has raised over $150,000.00 in support of a variety of local needs. Visit for more information.