NewsOpenbravo and Appcard partner to offer a unique business solution to retailers

April 30, 2013

Openbravo, the leading web-based open source business management solutions provider, and AppCard Inc. provider of an innovative customer loyalty platform, today announced a strategic partnership to help global retailers better understand their business, know their customers and drive customers to their brick-and-mortar stores while optimizing revenues. The strategic alliance with AppCard allows Openbravo to provide advanced loyalty capabilities in combination with its successful Openbravo for Retail solution. Adding AppCard’s loyalty management solution to the current capabilities of Openbravo results in a unique value proposition for merchants seeking an integrated solution to effectively manage their retail businesses, and to do so in an affordable way.

Openbravo for Retail is a comprehensive web native multichannel retail solution, mobile and cloud ready, for managing Retail businesses, from Sales and Customer Relationships to Financials and Logistics, across different channels. Some of its multichannel capabilities include integrations with best-in-class E-Commerce platforms like Magento as well as leading payment processors like, and a next generation POS, ready to be used with mobile devices like tablets or smartphones, with online and offline capabilities.

With AppCard, Openbravo’s retailers will benefit from 90+ real-time analytical reports, insights and alerts to get the knowledge needed to personalize offers, rewards, and free gifts for each customer, catered to the needs of each customer. AppCards’ branded storefront on the app and web offers a unique way for retailers to reach each customer with offers and digital receipts that guarantee continued communication with the customers as they leave the store. Setup of the AppCard platform takes less than 20 minutes, enabling Openbravo customers to enjoy the benefit of this partnership as of day one.

“AppCard is looking forward to making this exciting partnership the success it deserves. Openbravo is uniquely positioned as a leading provider of open source cloud based retail solution that is easy to operate and fast. This strategic relationship offers a complete and full solution for our retailers success.” Said Yair Goldifnger, Co-founder and CEO of AppCard.

“Loyalty is rapidly becoming a key differentiator for retailers. Thanks to our strategic partnership with AppCard, Openbravo for Retail clients will benefit from a powerful solution that will help them build truly loyal customers and brand advocates. AppCard facilitates the required shift to an emotional loyalty model and allows us to offer an even more compelling Retail solution, fully aligned with our mobile strategy.” Said Marco de Vries, CEO of Openbravo.

About Openbravo

Openbravo is the leading provider of browser-based open source business applications for the cloud, with more than 6,500 organizations in 60 countries relying on Openbravo software every day. Leveraging our open source projects, we develop Openbravo Professional Edition, a flexible platform with a comprehensive horizontal ERP solution for mid-sized companies, and Openbravo for Retail, a multi-channel retail management solution with integrated POS ready to be used on mobile devices like tablets and smartphones. Both solutions are distributed exclusively through Openbravo channel of global partners.

The company’s commercial open source business model eliminates large up front software fees, providing subscription-based support, services, and product enhancements that keep mid-sized companies in control of their mission critical application software. All Openbravo software is available in the cloud, on demand, or on premise, with full freedom to migrate across deployment options at any time. An expanding range of over 400 free and premium Openbravo solutions and extensions is available “in app” through the company’s central repository, enabling a unique, modular “assemble to fit” capability that provides best in class adaptability while preserving upgradability.

Openbravo has offices in India, Mexico, Spain and the United States. For more information, see

About AppCard

AppCard™ is a next-generation customer loyalty platform that is changing the way merchants communicate with their customers. The platform provides merchants with effective tools to raise profits and increase customer retention: up to five-tier loyalty platform, a deep analytics engine, rewards, and personalized offers. With AppCard, launching a loyalty program is easy and intuitive. The setup requires no integration with the merchant’s POS and takes less than 20 minutes. The AppCard smartphone and Web-based applications increase stickiness, making offers more visible to customers and driving more customers into a merchant’s store again and again. Founded in 2011 by the team behind ICQ (the world’s first Internet-wide instant messaging service), Dotomi (changing the way e-tailers communicate with their customers over the web), and Jajah (changing the way consumers initiate international phone calls over the web), and backed by Peter Thiel, Pay-Pal co-founder and former CEO and first investor in Facebook via Founders Fund, Eric Schmidt, Google Chairman, via Innovation endeavors and Jerry Yang, co-founder and ex-CEO of Yahoo, AppCard is changing the way merchants acquire and retain their customers. For more information, see