Grocery retail is one of the few retail segments fortunate enough to remain open during the COVID-19 pandemic. And many grocers have experienced an unprecedented level of sales volume during this time. Even so, this does not mean that the grocery industry will be “business as usual” once the worst is behind us. Indeed, just as life has changed for all of us now and the future, the grocery industry must adapt as we enter into the so-called “new normal”.
In light of this, AppCard has been collecting feedback from our partners, analyzing data from our retailers, and interacting with other industry colleagues in order to collect and share our thoughts on what to expect. This is the first of a two-part article.
For our first entry, we will highlight some of the technological implications of the changes that will come as shoppers view shopping in a new light. We expect the shopper’s new focus will be on convenience, speed, and limited interaction with people, products, and devices that may have been in contact with other people.
These changes and more are going to be part of the grocery “new normal”. Those who see the changes ahead of the demand and act accordingly will be equipped to compete in this new retail environment. In our next installment, we will explore some of the shifts in shopper behavior and shopper expectations of their grocer.
AppCard is a leading provider of Personalized Marketing, Shopper Analytics and Digital Coupons platform to independent grocers nationwide. If you’re interested in discussing this topic more, contact us today.
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