AppCard Announces New Partnership with CresLane

April 30, 2024 | AppCard Team

AppCard, the leading personalized marketing, shopper analytics, and digital coupon platform focused on independent grocers, is pleased to announce its strategic partnership with CresLane Retail Solutions, formerly known as ITRetail Professional. This collaboration marks a significant milestone in the retail technology sector, combining AppCard’s innovative platform with CresLane’s cutting-edge point-of-sale (POS) technology.


CresLane Retail Solutions, originally founded in 1995 in Crestline, California, emerged from a visionary group of retailers with a mission to revolutionize store operations through advanced POS technology. Under the leadership of founder Martin Goodwin, the company quickly gained recognition for its commitment to excellence and innovation in serving grocers worldwide.


Since its founding, CresLane has experienced remarkable growth and expanded its footprint globally, providing seamless integration of various systems supporting retail operations. Dura Software, a prominent holding company, acquired ITRetail Professional in 2023 and rebranded it as CresLane, paying homage to its rich history and dedication to retail excellence. Today, CresLane continues to lead the industry with its state-of-the-art POS solutions, staying true to its roots in innovation and commitment to empowering efficient store operations worldwide.


The partnership between AppCard and CresLane represents a union of two industry leaders committed to driving value for retailers through enhanced customer engagement and operational efficiency. By integrating AppCard’s robust loyalty platform with CresLane’s advanced POS technology, retailers will gain access to a comprehensive solution designed to streamline operations, increase customer satisfaction, and drive revenue growth.


“We are thrilled to partner with CresLane to deliver unparalleled value to retailers,” said Yair Goldfinger, CEO of AppCard. “Together, we will empower retailers with the tools they need to build lasting customer relationships and drive sustainable growth in today’s competitive landscape.”

Jon Bohrer, CresLane’s CEO, expressed his enthusiasm for the partnership, stating,

“At CresLane, we are committed to delivering best-in-class solutions that enable retailers to thrive in an ever-changing landscape. We look forward to leveraging AppCard’s expertise in personalized marketing as a way to combine strengths and deliver even greater value to our mutual customers.”


For more information about AppCard and CresLane, please visit and

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