Case StudiesClub Bonita Rewards Program
Actionable Data Leads to Results
Shoppers in Las Vegas are no strangers to winning big and got a nice surprise with rewarding shops and irresistible deals from La Bonita Supermarkets, a prominent seven-store chain expanding to eight, that is now more than the local butcher shop (Carniceria) they started out as in 1991. Standing out for its wide variety of Hispanic foods and exceptional customer service, La Bonita Supermarkets’ continues to grow and bring marginal impact to the independent grocer industry. Recognizing heightened competition from other supermarkets targeting the same metro area, La Bonita seized an opportunity to gain a competitive edge through a robust loyalty program with AppCard. That led to the introduction of “Club Bonita Rewards Program”.
La Bonita seamlessly integrated the AppCard loyalty program into its operations. This transformed the customer experience and reinforced its market position. According to the Co-owner of La Bonita,Armando Martinez “AppCard’s technology was easy to sync with our point-of-sale system, streamlining our key customers’ shopping journey and becoming the foundation of our marketing efforts.”
The Club Bonita loyalty program rewards customers with points per dollar spent, complemented by the largest selection of digital coupons and exclusive promotions. The loyalty program is promoted extensively across multiple channels including in-store, website, mobile app, social media, and weekly circulars, maximizing visibility and engagement. Martinez notes, “Club Bonita members, our core shoppers, visit more frequently and spend significantly more. We’ve tailored rewards to enhance their experience both in-store and online, notably in our fresh departments showcasing Hispanic specialties.” The program contribution is so meaningful that – Club La Bonita members are spending on average $29.50 more per transaction than non members.
Utilizing AppCard’s analytics, La Bonita generates detailed reports on points issuance and redemption rates, shaping targeted marketing strategies. Martinez underscores, “Analytics reveal tangible benefits, enabling us to deliver greater value to our shoppers and refine engagement tactics.” Thanks to AppCard’s partnership with Ibotta, Club Bonita Loyalty Members redeemed an upward of 3500 more coupons per week.
La Bonita Supermarkets’ strategic implementation of the AppCard loyalty program has strengthened its market position through enhanced customer engagement and targeted marketing initiatives. As La Bonita expands, its commitment to leveraging technology and customer insights ensures sustained growth and loyalty in a competitive retail landscape.
AppCard is more than just loyalty! It’s a robust and easy-to-manage customer retention, personalized marketing, shopper analytics and digital coupons platform trusted by over 2,000 independent grocers to send the right offer to the right shopper at the right time. Grocers count on AppCard to recommend, automate and drive success with actionable marketing campaigns through its dedicated teams and machine learning and AI technology – Pinky. AppCard processes nearly 1 billion transactions annually and reaches 28 million shoppers.
