In this eBook, we examine our traditional perspectives on rewards systems as they have been seen and utilized for decades. Businesses have typically viewed these programs as a necessary evil. Pushing discounts to users with no real insight into how these discounts were impacting shopper loyalty. Now, retailers are able to leverage loyalty data to increase repeat revenue and drive new business.
Today’s loyalty platforms transform discounts to valuable currency between a business and their shoppers. As a currency, your rewards program can be used to “purchase” data that helps businesses curate better shopping experiences by delivering personalized content and promotions.
In changing our perspective on loyalty, we can trade points and punches for shopper transaction history, birthdays, home addresses, email, marital status, and much more.
Loyalty is no longer anonymous discounts to the masses, it is the engine for personalization and the road to true, tangible ROI.
